
Ellsworth Enterprises Inc. - FINALIST, 2025 Atlantic Business Award of Distinction
Mitchel Ellsworth’s Lobster Trap Manufacturing Company, Ellsworth Entreprises Inc.: Making Waves Across the Maritimes
From a modest beginning in 2020 with just one full-time employee and two seasonal workers, Mitchel Ellsworth’s lobster trap manufacturing company, Ellsworth Entreprises Inc. has grown into a thriving enterprise with a strong presence across the Maritime Provinces. As a finalist for the Atlantic Business Award of Distinction, the company’s story is one of steady growth, strategic investment, and a deep commitment to supporting local industry.
Founded as a sole proprietorship, the business quickly gained traction in its first year, with strong sales that nearly tripled in year two. Recognizing the potential for long-term success, Mitchel accessed the CBDC CAS Program to complete a business diagnostic assessment and made the decision to incorporate in 2022. Since then, the company has continued to expand its market reach and solidify its reputation as a trusted supplier of lobster trap materials and custom-built traps.
Today, the company employs a team of eleven and operates with a focus on quality, innovation, and operational efficiency. Continuous investments in facility renovations and equipment upgrades have allowed for increased production capacity and improved product offerings. The company’s traps, both square and round, are built with precision and care, using materials such as lacing, welded wire mesh, and cement. These products are not only essential to the fishing industry but also reflect the craftsmanship and expertise that define the business.
The company’s impact extends beyond its products. In December, students from Holland College toured the facility and praised the experience, noting how valuable it was to learn about the intricacies of lobster trap building. Their feedback highlighted the company’s role in enriching education and fostering industry awareness among the next generation. Partnerships with local organizations, including the Tignish Coop, further demonstrate the company’s commitment to collaboration and community engagement.
Marketing efforts are equally thoughtful. The company advertises locally, participates in trade shows, and maintains an active presence on social media to connect with customers and showcase its work. These efforts have helped build a strong brand identity and expand its customer base across the Maritimes.
Financially, the company is on solid ground and the business is well-positioned for continued growth and stability.
Mitchel’s leadership has been instrumental in guiding the company through its early years and into a phase of sustained success. His ability to identify opportunities, invest wisely, and build a skilled team has transformed a small operation into a respected name within the lobster fishing industry. The company’s growth trajectory and regional influence make it a standout example of what can be achieved through hard work, vision, and a commitment to excellence.
As a finalist for the Atlantic Business Award of Distinction, this lobster trap manufacturing company represents the strength and resilience of Atlantic Canada’s small business sector. Its story is one of innovation, community connection, and a deep respect for the traditions and industries that shape the region. With continued focus and dedication, the company is poised to keep making waves for years to come.