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CBDC - Community Business Development Corporations

Success Stories

Alicia Adshade Body Wisdom Massage Therapy
Ms. Adshade received her massage therapy diploma from Kine-Concept Institute, New Brunswick in 2001 and worked for 2 years as a student massage therapist until graduation when she became a registered massage therapist. Alicia then worked for a spa, when she realized she wanted to work for herself and enjoy the benefits of being her own boss.

Alicia became a massage therapist after understanding the stress that are in people’s lives today and wanted to be able to give them an alternate way to relieve stress which can lead to numerous medical conditions.

She came to CBDC Cumberland in 2004 seeking financial assistance to open her own Massage Therapy business. She started developing her business plan by researching the area, her target market by conducting an extensive survey, cash flow and competition. After hard work and determination she was approved for funding to open her business on $7,500.00 for equipment purchases, leasehold improvements, start up costs and working capital.

Over the past year and a half Alicia has expanded her services by offering more services to her customers. Through utilizing the Youth Seed Training Allowance she has been able to refresh her bookkeeping skills, attend workshops on advertising and financial management and received her CranioSacral Therapy I course.

In the past year Alicia and her family have re-located to Amherst, got married and continues to update and expand her services to her customers. She is extremely hard working and dedicated to her clientele.

Body Wisdom Massage Therapy has become a successful business in a short time which shows the owners appreciation to her customers. Alicia’s hopes for the future is to expand her business to include other services to become a spa.

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The Atlantic Canada Opportunities Agencyis pleased to provide financial support to the CBDCs in Atlantic Canada.

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